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LGBTQ+

I’m not

Language

Spanish

Typology

Campaign

Aim & target group

The main objective of the action is to educate and raise awareness both in the communication and advertising sector, and in the general population.

Link

https://www.elpublicista.es/videos1/no-estoy-manifiesto-lgtbiq-havas

Short description

A campaign to demand the need to continue moving towards inclusivity. This is the first national initiative that promotes the inclusion of the LGTBIQ+ group in the field of marketing and communication. The campaign vindicates the need for all people to feel represented in the field of advertising.

Main guidelines & principles extrapolated

  1. In a context where brand values are essential to connect with audiences, the integration of diversity in marketing strategies is essential to improve reputation and, at the same time, contribute to social cohesion.
  2. Good creativity is that which generates stories that connect with consumers and that also generate a positive impact on society.
  3. The commitment of companies grows through the implementation of inclusive policies, the promotion of diversity in their work teams and support for organizations and presence at LGBTIQ+ events.

There are not many brands that have taken the step of including profiles of the LGTBIQ+ group in advertising campaigns in more traditional media such as television, for example.

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Socios

Contactanos

Financiado por la Unión Europea. Las opiniones y puntos de vista expresados solo comprometen a su(s) autor(es) y no reflejan necesariamente los de la Unión Europea o los del Instituto de la Juventud (INJUVE). Ni la Unión Europea ni INJUVE pueden ser considerados responsables de ellos.

Descripción legal - Licencia Creative Commons: Los materiales publicados en el sitio web del proyecto ALL-IN están clasificados como Recursos Educativos Abiertos (REA) y pueden ser libremente (sin permiso de sus creadores): descargados, utilizados, reutilizados, copiados, adaptados y compartidos por los usuarios, con información sobre la fuente de su origen.