Principle 1 - Create and follow your own inclusive communication strategy (consult pages 20-24 for more details on each of the following steps)

• Define the purpose and benefits of an inclusive communication strategy
• Define the goals
• Map your stakeholders considering internal and external communication
• Plan how to achieve the inclusive goals
• Develop and implementation plan
• Include monitoring & evaluation
• Consult the draft of the plan with stakeholders
• Regularly review and update the strategy

Principle 2 - Understand your audience and be aware of communication barriers (pp. 27-34)

• Identify the target audiences, taking into account invisible aspects of a person’s identity, legally not recognised grounds of discrimination and Intersectionality
• Understand communication barriers
• Collect feedback from target audiences

Principle 3 - Focus on what you communicate (pp. 36-43)

• Consider what should be communicated
• Adjust to the organisation’s communication responsibilities
• Reflect on aspects of inclusiveness (relevance, representation, proactivity, feedback, transparency)
• Contribute to social change

Principle 4 - Be inclusive with your language (pp. 45-57)

• Learn about inclusive language
• Change langue to be more inclusive
• Consider gender and pronouns when communicating
• Start implementing changes at individual, team, organizational and levels

Principle 5 - Make your content more accessible (pp. 62-73)

• Use easy to read and plain language
• Focus on layout and formatting
• Make your design accessible
• Have a mindful use of visuals
• Be mindful about hashtags and emojis

Principle 6 - Use different channels to reach broadly (pp. 75-86)

• Make your content accessible
• Prioritise quality
• Emphasise consistency and relationship building
• Adapt for different communication channels
• Mix your formats
• Embrace networking
• Be clear about your communication channels
• Offer both online and offline communication options
• Provide clear data collection and GDPR information in an inclusive manner
• Promote inclusive measures without stigmatising

Principle 7 - Keep monitoring and adjusting to your audiences (pp.88-92)

• Keep learning
• Explicitly ask for feedback
• Revise content to avoid implicit bias
• Keep monitoring and adjusting your inclusive communication strategy