EN ES IT FR PL
|
AA

LGBTQ+

I’m not

Language

Spanish

Typology

Campaign

Aim & target group

The main objective of the action is to educate and raise awareness both in the communication and advertising sector, and in the general population.

Link

https://www.elpublicista.es/videos1/no-estoy-manifiesto-lgtbiq-havas

Short description

A campaign to demand the need to continue moving towards inclusivity. This is the first national initiative that promotes the inclusion of the LGTBIQ+ group in the field of marketing and communication. The campaign vindicates the need for all people to feel represented in the field of advertising.

Main guidelines & principles extrapolated

  1. In a context where brand values are essential to connect with audiences, the integration of diversity in marketing strategies is essential to improve reputation and, at the same time, contribute to social cohesion.
  2. Good creativity is that which generates stories that connect with consumers and that also generate a positive impact on society.
  3. The commitment of companies grows through the implementation of inclusive policies, the promotion of diversity in their work teams and support for organizations and presence at LGBTIQ+ events.

There are not many brands that have taken the step of including profiles of the LGTBIQ+ group in advertising campaigns in more traditional media such as television, for example.

Back to Repository

Partners

Contact Us

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Institute of Youth (INJUVE). Neither the European Union nor INJUVE can be held responsible for them.

Legal description – Creative Commons licensing: The materials published on the ALL-IN project website are classified as Open Educational Resources' (OER) and can be freely (without permission of their creators): downloaded, used, reused, copied, adapted, and shared by users, with information about the source of their origin.