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LGBTQ+

“She”

Language

No language. Only Spanish in 1 word

Typology

Advertising Campaign

Aim & target group

The objective of the spot is to show and support all those people who are forced to distance themselves from their families, to change their way of being or to behave differently to fit into the established canons for fear of not being accepted.

Link

https://www.youtube.com/watch?v=dFW2U1vcf84

Short description

“She” is a Christmas story that tells the beautiful story between a grandfather and his granddaughter, and how the love that unites them is so great that it can overcome any prejudice or barrier that may separate them. The plot thread of this piece arises from the visit of the character Ana, a trans girl who is going to visit her family at Christmas, this story is a reflection of acceptance, respect and above all tolerance.

Main guidelines & principles extrapolated

  1. The actress reflects the spirit of the brand, which has chosen to present a trans person during their transition process, to give maximum verisimilitude to the campaign, while continuing to reinforce its commitment to the group.
  2. The campaign was launched in Spain on different platforms and media such as: Television, Cinema, Outdoor and Digital/Social. We can find it in different formats ranging from a long piece with a duration of 3 minutes to different pills that range from 10” to 60”.
  3. LGTBIQ+ feel uncomfortable and even rejected by their own environment, a circumstance known as ‘Christmas homosexoledad/alone homosexuality’
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