EN ES IT FR PL
|
AA

General

Eurodesk Guide on Inclusive Digital Communication

Language

English

Typology

Guidelines

Aim & target group

General guide on inclusive communication addressed to Youth Information Services

Link

https://eurodesk.eu/2023/11/14/download-the-guide-on-inclusive-communication/

Short description

This Guide is a comprehensive document (available also in an audio version) outlining general principles for developing inclusive and accessible information and communication, drawing on best practices from organisations committed to fostering inclusivity. It presents seven principles, and detailed steps for each, to enhance the inclusivity of Youth Information Services. The Guide also provides concrete measures and examples to inspire new practices. A case study per each principle is presented.

Main guidelines & principles extrapolated

Principle 1 - Create and follow your own inclusive communication strategy (consult pages 20-24 for more details on each of the following steps)

  • Define the purpose and benefits of an inclusive communication strategy
  • Define the goals
  • Map your stakeholders considering internal and external communication
  • Plan how to achieve the inclusive goals
  • Develop and implementation plan
  • Include monitoring & evaluation
  • Consult the draft of the plan with stakeholders
  • Regularly review and update the strategy

 

Principle 2 - Understand your audience and be aware of communication barriers (pp. 27-34)

  • Identify the target audiences, taking into account invisible aspects of a person’s identity, legally not recognised grounds of discrimination and Intersectionality
  • Understand communication barriers
  • Collect feedback from target audiences

 

Principle 3 - Focus on what you communicate (pp. 36-43)

  • Consider what should be communicated
  • Adjust to the organisation’s communication responsibilities
  • Reflect on aspects of inclusiveness (relevance, representation, proactivity, feedback, transparency)
  • Contribute to social change

 

Principle 4 - Be inclusive with your language (pp. 45-57)

  • Learn about inclusive language
  • Change langue to be more inclusive
  • Consider gender and pronouns when communicating
  • Start implementing changes at individual, team, organizational and levels

 

Principle 5 - Make your content more accessible (pp. 62-73)

  • Use easy to read and plain language
  • Focus on layout and formatting
  • Make your design accessible
  • Have a mindful use of visuals
  • Be mindful about hashtags and emojis

 

Principle 6 - Use different channels to reach broadly (pp. 75-86)

  • Make your content accessible
  • Prioritise quality
  • Emphasise consistency and relationship building
  • Adapt for different communication channels
  • Mix your formats
  • Embrace networking
  • Be clear about your communication channels
  • Offer both online and offline communication options
  • Provide clear data collection and GDPR information in an inclusive manner
  • Promote inclusive measures without stigmatising

 

Principle 7 - Keep monitoring and adjusting to your audiences (pp.88-92)

  • Keep learning
  • Explicitly ask for feedback
  • Revise content to avoid implicit bias
  • Keep monitoring and adjusting your inclusive communication strategy
Back to Repository

Partners

Contact Us

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Institute of Youth (INJUVE). Neither the European Union nor INJUVE can be held responsible for them.

Legal description – Creative Commons licensing: The materials published on the ALL-IN project website are classified as Open Educational Resources' (OER) and can be freely (without permission of their creators): downloaded, used, reused, copied, adapted, and shared by users, with information about the source of their origin.