General

Open Government Inclusive Communication Campaign

Language

Spanish

Typology

Institutional Campaign

Aim & target group

Spanish citizens in general

Link

https://transparencia.gob.es/transparencia/

Short description

Inform and contribute to disseminating what open government is, making the existence of the Transparency Portal known to all citizens, bringing the possibility of making proposals and understanding the Government closer.

Main guidelines & principles extrapolated

  1. Inform and contribute to disseminating what open government is, making known the existence of the Transparency Portal and the existing participation mechanisms in public life.
  2. Change attitudes, beliefs and stereotypes about the Administration and contribute to disseminating an image of the administration that is transparent and close, facilitating the exercise of rights and contributing to strengthening democracy.
  3. Change behaviour of the population so that they access the Transparency Portal to a greater extent, request information from the Administration, participate in the Administration’s consultation processes, and send proposals for the improvement of Public services.
  4. Materials: videos, posters, banners, in Spanish, Catalan, Basque, Valencian and English

Partners

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